Sonny kept company with Kings and Queens. And since men of the cloth helped to guide him in his youth, when he was in prison. He always made sure that, men of the cloth were an integral part of his adult life, while out of prison.. Some people think that they know Sonny, “well now you know”.WE ARE THE BUSINESS/BOXING SIDE OF THE SONNY LISTON FAMILY. THE SIDE OF THE FAMILY THAT CALLED HIM “SONNY” We are here to set the record straight, about how Sonny Liston lived and died. And protect the name recognition, likeness, and image of Sonny Liston. And any use of the Sonny Liston Image, must be approved by “THE ESTATE OF SONNY LISTON”and SPORTS PLACEMENT SERVICES.