THE GRACIE JIU-JITSU PAINTED THEMSELVES INTO A CORNER BY PROMOTING AND MARKETING GRAPPLING ONLY. AND NOT JOINT LOCKS AND THROWS THAT IS ALSO A PART OF THEIR SELF-DEFENSE STYLE. STATING FOR YEARS THAT OTHER MARTIAL ARTS STYLES WERE LIMITED, WHILE AT THE SAME TIME LIMITING THEIR OWN. WHEN PEOPLE STARTED CROSS- TRAINING, THE GRACIE’S ONLY RECENTLY STARTED TO REVEAL THE OTHER ASPECTS OF GRACIE JUJITSU, IN ORDER NOT TO LOSE THE MARKET SHARE TO OTHER STYLES OF SELF-DEFENSE. BY DOING THIS THE GRACIE’S ONLY PROVED THAT GROUND FIGHTING WAS JUST A GIMMICK TO ATTRACT CONSUMERS.